Personal Branding at Google
I'm looking forward to Monday morning. I know that many people don't. They drag themselves out of bed, get a cup of coffee, put on their longest face, and groan at anyone who says, "Good morning!" when they get to work. But I really am looking forward to getting to work on Monday. In fact, I think I'll get their a couple of hours early. I'll be teaching ("facilitating" in Google lingo) a two-hour workshop on "personal branding", based on the notion that everyone sends a message about their work ethic and their value to the workplace. Tom Peters pioneered the idea in a story for Fast Company, The Brand Called You , back in 1997. More recently, Dan Schwabel (and others) have taken up the message in stories like Personal Branding 101: How to Discover and Create Your Brand , published at Mashable.com in 2009. Yesterday, I was reviewing the slides and facilitator notes to refresh my memory for the class. Someone, probably the program manager w...