Guerilla Marketing for Home-based Businesses

Last week I started listening to the audio book, Guerilla Marketing for the Home-Based Business.

At the gym, I got as far as the chapter Direct Mail. I hate junk mail. I expected that chapter to be completely worthless.

I was wrong.

I Guerilla Marketer doesn't use direct mail to mean mass mailings. The Guerilla Marketer can fine tune their target mailing list to zoom in on key prospects. What's more, since you're not mailing to millions "OCCUPANTs", you can invest more in your message and presentation and even go so far as to make each direct mail piece a little more customized than just the mailing label and salutation.

I found myself brainstorming about what value-added content I could fit onto an 8-1/2" x 11" three-panel brochure. A cheat sheet of the most important WordPress command? Wait. No, that won't work. WordPress doesn't have a command line.

A checklist that every webmaster should go through every week? That sounds reasonable. Those prospects that want to do it themselves will keep the checklist that has my logo, name, and contact info on the front and back. Those who want to hire someone to do it for them know how to reach me.

In fact, I should send two to everyone on a narrowly crafted mailing list. Give one to a friend.

That chapter in Guerilla Marketing for the Home-Based Business had lots of good ideas, like often-overlooked direct mail marketing opportunities, such as invoices you send out. Include an "envelope stuffer", something so lightweight it would impact the postage, yet it presents another opportunity to cultivate your relationship with that customer.

What it an obscure corner of every invoice was a "clip me" coupon. Save five and get a free gift from our Premier Customer Club.

I love the story about the Guerilla who, every time the local state lottery jackpot reached five million dollars, would by a lottery ticket for each of her favorite customers and mail it to them. THAT gets attention!